However, the platform also caters for developers, because it provides full access to CSS, HTML and Liquid (Shopify’s templating language). The platform aims to let beginners build an online store themselves - you don’t need coding skills to use Shopify. It provides you with a wide range of ‘themes’ that can be customized to meet your own branding requirements, and allows you to sell either physical or digital products. Shopify is a web application that lets you create your own online store. Let’s dive in with an important question. I’ll cover the platform’s pricing, templates and selling features in depth - and by the end of the post, you’ll have a clear idea of whether Shopify is the right ecommerce solution for your project, or whether you’d be better off with an alternative. Well, in this review, I’m going to help you find out. Shopify is probably the best-known ecommerce solution currently on the market - but is it actually the best fit for you? There is a huge number of online store building tools now available, and choosing the right one for your business can feel really difficult.