Each of these growth options draws on both internal and external influences, It can help you consider the implications of growing the business through existing or new products and in existing or new markets.
The Ansoff Matrix, or Ansoff Box, is a business analysis technique that provides a framework enabling growth opportunities to be identified. The Ansoff Matrix method is intended to link together a company's marketing strategy to its overall strategic direction. The Ansoff Matrix Method differs from the other strategic planing tools on this page, since its purpose is not general strategic planning.
